Bangalore - SF XtremeZone Rocketman
Features - Launched Rocketman for the first time in India at Bangalore. It attracted over 100,000 spectators and 1200 participants. This was the first time XtremeZone tried partnering with a consumer expo. SF Jeans, gained enormously from this partnership. XtremeZone also performed India's first bicycle bungee jump and it was covered extensively across all publications.
Media Coverage - The event was extensively covered in Times of India, Deccan Herald, Indian Expres, Hindu & Prajavani etc
Mumbai - Spykar XtremeZone 90-degree Vertical Fashion Walk
XtremeZone in association with Spykar jeans redefined a product launch by making models walk down a wall to launch Spykar's 'Spring Summer Collection'. XtremeZone took over Inorbit Mall, Mallad, Mumbai for two days to execute this activity.
Media Coverage - The event was extensively covered in Times of India, Divya Bhaskar, Gujarat Samachar, Lokmat, Loksatta, Midday, Mumbai Punjab Kesri, Navshakti, Samna, Sakal, The Indian Express, Vrutta Manas, Channel [V], Zoom TV etc
Bungee Jumping and Reverse Bungee
- Fiero FX XtremeZone - Pune
- Lipton Catapult - Mumbai
- Spice XtremeZone - Chandigarh and Ludhiana
- Nokia XtremeZone - Delhi, Mumbai and Bangalore
- Mysore Dussera
Features: Attracted over 10,000 participants and more than 4,00,000 spectators
Highlight: Introduction of the Catapult or Reverse Bungee for the first time in the country in all the above cities.
Sponsors
- Fiero FX XtremeZone -TVS Fiero was the title sponsor for the event. TVS used this event to launch TVS Fiero in Pune. The associate sponsor for the event was Reliance Infocomm.
Lipton Catapult - Lipton was the title sponsor, Standard Chartered Bank and SF Jeans was the associate sponsor.
- Spice XtremeZone, Chandigarh & Ludhiana - Spice Telecom was the title sponsor. Mountain Dew, Spykar Jeans & Alpine Liebe Lollipop were the associate sponsors.
Media Coverage : All the events were covered by all the leading TV channels such as BBC, NDTV, CNBC, Sahara, Zee TV, Aajtak, Star News. Press coverage in leading dailies like the Times of India, The Week, India Today, Midday, Punjab Kesri, Tribune, Indian Express, Dainik Jagran, Daily Ajit, Indian Express etc.
MOUNTAIN DEW XtremeZone in association with AXN
Mountain Dew XtremeZone in association with AXN - the largest adventure sport event ever in the country.
Venues: Conducted simultaneously in Mumbai, Delhi, Chennai and Bangalore.
Activities: There were five different activities on offer at each of the venues namely
- Bungee jumping
- Hot Air Ballooning
- Trampoline Catapult
- Wall Climbing
- Obstacle course
Features: The event had a record 15,000 participants and over 200,000 spectators for the month long event.
Sponsors: Mountain Dew was the main sponsor and AXN was the media sponsor for the event.
Media Coverage: The event was widely covered by all the mainline dailies in each of the cities and all the leading TV channels.
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