XtremeZone has successfully launched brands like Lipton, Nokia, Snickers, Spykar Jeans and many more brands of National and International repute using the ADVENTURE SPORTS PLATFORM. Our events are cost effective and are designed to derive maximum ROI in terms of cost per contact, consistent quality media exposure and lend a trendy perception to all the brands associated with us.
XtremeZone Events is structured around hosting adventure activities in short stints (10-20 day events) across India in a cost effective manner.
XtremeZone's hands-on approach is geared to present a unique experience that will foster brand connect with a brand's relevant TG and great value for money as well. XtremeZone provides an exciting opportunity to showcase and build brands by associating products and services using the ADVENTURE SPORTS PLATFORM. Events are managed and produced solely by XtremeZone with a perfect safety record. XtremeZone also promotes all its events extensively on mass media along with below-the-line activities.
All our events are scalable across the country at a fast pace and it generates maximum visibility due to its novel nature and design. Our events also generate a high degree of interaction with consumers therefore connects well with consumers by reinforcing brand values.
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XtremeZone since its inception has always worked on a two pronged strategy. Our approach to events have always been on an "Inside-out" and an "outside-in".
The "Inside Out Approach"
XtremeZone designs and executes 2-3 quality events across the country every year. Concepts/properties are designed and owned by XtremeZone. XtremeZone decides on the concept, dates, venue and duration of the event.
We then prepare a project cost, which includes costs under operations, media, promotions, PR etc. The whole project is then presented to brands that are looking at an opportunity to ride on a novel and trendy concept like ours. We usually work with two to three brands as sponsors. All the sponsors underwrite the project cost and XtremeZone's revenue streams will be dependent on ticket sales.
The above approach has been very popular among the clientele of XtremeZone as it is cost effective and the whole process consumes very little bandwidth of our clients in terms of time. All our events have enjoyed tremendous success.
The "Outside in Approach"
XtremeZone has worked with every successful brand that connects to the youth in India. In this approach, we get a brief from a client who is in need of a consumer activation program or a launch of a particular product/ service.
We work on the brief and conceptualize an idea from scratch to finish and present it to clients. Usually our idea will comprise of a direct marketing plan, promotional activation and on ground activation, which are most critical to any campaign.
We have launched Snickers in Mumbai and Bangalore, Spykar Jeans spring summer collections in Mumbai using this approach. |